Thursday, 20 June 2019

Some Interesting Facts of Bubble Wrap Rolls

Being there for almost 70 years now, Bubble wraps are more than a packaging solution to all of us. It is a way we pack, parcel and protect goods that we use in everyday life. Its air-filled capsules mounted over a sheet of plastic have their own individuality and way of solving our packaging and moving problems.

So, for something so popping special, which has a day by its name to be celebrated and honoured, you must be knowing more.

Here are some of the interesting facts about Bubble Wrap rolls:

1. It was created to be a wallpaper

Surprised? Well, back in 1950s wallpapers were quite a trend and it was as mandatory to put on as letter box was back in those days. These came out to be used as an experiment in late 50’s, bringing padded wallpaper with raised texture gluing shower curtains together.This never worked though for long. 

2. Used for greenhouse insulation 

As the Bubble wrap’s glued-curtain idea didn’t work for wallpapers it was taken to build greenhouses, to insulate buildings and retain heat. The idea partially worked and made some buyer base for itself but it didn’t go a long distance to be a commercial hit as it was not easy to convince users to use plastic as an insulator for the organic stuff.

3. Bubble Wrap is trademarked

Of the most interesting things about the bubble wrap is that is a trademarked product. Which is owned by the company named Sealed Air, incorporated by Fielding and Chavannes, who were responsible for its invention and commercial propagation at different application roles and usage variables.

4. Surviving a fall on Bubble Wrap

This one is really creepy but at one instance a WIRED contributor Rhett Allain, went on to crunch numbers and find out and confirm that it would exactly require 39 layers of Bubble Wrap to survive a six-storey fall. Well, which is neither tested, nor approved by any legitimate body however.

5. An artist uses Bubble Wrap to create pop art

Artist Bradley Hart is known for his unique artform. He uses syringe to inject paint in each bubble dot to create pixelated modern art as portrait and landscape paintings. He can paint sceneries, people, emotions, buildings and reiterate famous paintings. Another amazing thing he does with these works is he reverse-displays them to show an abstract counterpoint to the more disciplined and organized images on the front.

6. You can opt for fancy versions

So, it is not all the time that it comes with that round bloated polka dot design on it that you see generally. Yeah! You can choose to have your bubble wrap roll in a different design that sports different shapes of bubble chambers. For instance, you get them designed as hearts and smileys too.

7. Sealed Air once made Golden Wrap

In 2010, on the occasion of 50th anniversary that they completed working as a shipping staple, the owning company of this amazing packaging product released a special commemorative bubble wrap which was all in gold, and was of course a big news that year.

These are some interesting facts about bubble wrap rolls. Let us know if have more to add to these!

Wednesday, 22 May 2019

A Quick Guide to Different Levels of Packaging

To be able to well deliver your product to the customer, it is not enough to just ensure its form and shape but also the way it is packed and presented. Going with this you need to comply with the model packaging standards that speak about different types, forms and levels of packaging. 

Here we enumerate the three main levels of packaging that are pivotal to the presence, function and value of any product.

So, on the basis of their application levels there are three types of packaging – primary, secondary, and tertiary. Here in detail:

1. Primary Packaging 

Primary packaging is the first layer of packaging that covers the product at the preliminary or initial level. This is the packing that stays the closest to the product. 

This is the most significant part of packaging in terms of attracting and informing the customer about the product as such. Mostly, you will find it holding the product intact or covering it as a protection layer, with branding and labelling done over it.

The best examples are - the tin covering of a soda can, the cardboard boxes of LED lights, or simply the wrapper of a chocolate.

2. Secondary Packaging

Secondary packaging is when different products or units are clubbed together in one consolidated packaging. So, it is the layer that adds to the goods that are already covered with primary packaging.

Its most significant role is to protect the product from any kind of breakage or loss during shipment. Also, it is meant to keep products in a more consistent and organized form for better segregation and handling in the supply chain process. 

Best examples can be a collective packing case for a dozen of drink cans or a display stand for potato chips.

3. Tertiary Packaging 

The outermost covering that is used to move the product (with primary or secondary covering done already) move from one place to another is tertiary packaging. So, if you are using a large carton or a binder that holds and protects the goods to be moved and stored at different places across the user lifecycle, it is the outermost or tertiary packaging.

Tertiary Packaging is typically not seen by the end user or consumer. It is the hard and sturdy packing that drives the product from the production point to distribution and sub-distribution point or the point-of-sale. 

Example includes, bulk pallets and barrels, that are used to transport products in comparatively large volumes, mostly covering large distances. 

So, these are the different levels of packaging that keep the product covered, sorted, well-presented and safe till the time it reaches its destination. Though these layers often overlap and shift their roles depending on the type and nature of product. 

Like for example cardboard boxes can be primary packaging in case of fruits and vegetables while it can be secondary packaging for charging batteries or computer accessories that are already packed in their primary skins. Same goes with secondary and tertiary packaging. 

So, there’s no proper classification or definition these levels of packaging fit in but largely these three put together drive the whole packaging format and are the most important three different levels of packaging that you should know in order to package and parcel things well.

Friday, 19 April 2019

What are Biodegradable and Recyclable Packaging Material?

With increasing awareness about the environment, more and more people are now switching to eco-friendly packaging materials. Consumers expect the brands to focus on biodegradable packaging materials so that they can also contribute towards a green environment. This is the reason why the packaging industry is now waking up to the needs of the customers and delving into eco-friendly packaging.

Packaging touches almost every part of our daily lives. From food to other daily-life items, the list of our packaging materials is an extensive one. Things like corrugated boxes, bubble wrap roll, etc. have started to emerge to meet our packaging needs, especially when we are moving out and using removal boxes

There are a plethora of biodegradable packaging materials available in the market. Here is a list of some of them.

Paper and Cardboard

Paper and cardboard are the most easily available packaging materials in the market. They are also biodegradable and can be reused and recycled. Several companies offer packaging using recycled paper. This shows that paper that is once recycled can be used again for packaging.

Corn Starch

Corn starch is generally used for packaging food items. This is because packaging made from corn starch is easily biodegradable. Corn starch packaging causes little or no harm to the environment and thus is suitable to pack item meant for takeaway. A packaging material made from starch plastic is one of the best biodegradable packaging materials.

Bubble Wrap

Bubble wrap roll is one such thing that is widely used for packaging. Companies are finding new ways to make this packaging material eco-friendly. Use of biodegradable plastic for the manufacture of bubble wraps is changing the way we see traditional packaging. The advantages of using green bubble wraps is that they decompose within 12-24 months in a landfill and also provide a cushion to the items being packed.

Biodegradable Plastic

Biodegradable plastic forms a major part of the packaging industry. Their share in the packaging market is more than 60% as they are used in making plastic shopping bags, envelopes, disposable cutlery, etc. Biodegradable plastic is the best alternative to traditional plastics as they start decomposing once exposed to daylight. 

With these packaging materials in the market, a new kind of packaging revolution has begun to take place. You should look for the following things when deciding which biodegradable packaging material to be used. The pollutants released in the manufacturing of a certain material cannot be chosen as it releases toxins into the environment and is not responsible towards the environment. 

When you buy or use any recyclable packaging material, you need to be sure enough that you would be recycling that packaging material. If you know that you won’t be using that packaging material in future again, then you are contributing immense waste material to the environment.

Biodegradable packaging materials can be easily disposed of without any worries of increasing the amount of waste on earth. Once disposed, they decompose easily under normal environmental conditions.

Wednesday, 20 March 2019

All about Plastic Carrier Bags

Plastic carrier bags are mainly made out of polythene (polyethylene) which is generally used in pharmaceuticals, drinking water and food stuffs and its use in these critical needs is authorized by regulatory authorities worldwide. Plastic bags have significantly contributed in creating a cost effective, sustainable, hygienic, energy efficient & environmental friendly packaging system for storing, carrying and packing various types of products and commodities. 

The features that have made the utilization of plastics popular and safe as a carry bag in particular and packing material in general are:

1. Non toxic attributes, chemical resistance and inertness

2. Excellent water-proof quality and barrier properties

3. Safe to handle due to light in weight and non-breakability

4. Transparency, enabling easy visibility of products being packed, carries or stored

5. Also protect the products from exposure to sunlight when required

6. microbial growth and bacteria resistant

Due to these characteristics plastic carrier bags ensure that the products are delivered to the consumers in the best economic and hygienic manner adding convenience to daily life. They do not cause any health risk due to inert in nature. They are required for packaging of confectionery items, bread, bakery products due to its cost effectiveness and superior properties. All these items are very moisture sensitive and loose quality and taste within no time. 

Hygroscopic edible items like salt, sugar and many other food products sensitive to moisture cannot be packed effectively with alternative materials without sacrificing the cost or quality of packaging. Plastic packaging has played major role over years in increasing the shelf life and protecting these products. For carrying meat, fish, poultry & other wet food items, plastic bags are most suitable and no other packaging can substitute them. 

Plastic bags generate 79% less greenhouse gas emissions than composted paper bags and 60% less greenhouse gas emissions than uncomposted paper bags. They generate 3097 tons of CO2 equal to per 100 million bags while composted paper bags generate 14558 tons and uncomposted paper bags generate 7621 tons per 100 million paper bags. 

Grocery bags made from plastic 80% less solid waste post use and 40% less energy while production as compared to paper bags.

Paper bags generate 70% more air pollutants & 50 times more water pollutants than plastic bags. It takes 91% more energy to recycle a kilogram of paper than a kilogram of plastic. Transporting 100,000 numbers of plastic carrier bags or postal bags of 20X30 cms size 20X30 cms would require 1 small tempo while similar number and size of paper bags would require more than 8 such tempos for delivering such bags. Consider the extra cost and fuel it would need. 

Plastic & Jute Bags

A comparison of Jute Bags with Plastic Bags in terms of Life Cycle Analysis reveals that:

1. Energy saving during production, manufacturing & transportation of plastic bags compared to jute bags is 81%.

Think about the huge environmental burden that by Jute bags generate, which is not visible through naked eyes in comparison to Plastic Bags!

Plastic & Textile Bags 

When textile and plastics are compared, following data is revealed:

1. Composite textile mills consume 1310 kwh/mt while Plastics manufacturing consumes 400 kwh/mt only. Hence the atmosphere is less polluted when Plastic carrier bags are used instead of Textile bags.

Tuesday, 12 February 2019

How to Choose Right Packaging Material Supplies [Guide]

Your packaging material choice for your Consumer Packaged Goods should never be a second thought. It’s a definite recommendation to opt for best Packing Materials UK to maintain your brand rank.

Much is anticipated from the present packaging materials and brands must choose to pack materials keeping various factors in consideration including functionality, safety, shelf appeal and sustainability. Moreover, choice of packaging can be an extremely significant aspect of a brand’s marketing scheme. 

Today’s packing designs are not merely about protecting or containing a product, yet is also about providing information, exceeding customer expectation and delivering what customers expect.

Sort of packaging will always be influenced by the kind of CPG product. For instance, food products must be packed considering various safety regulations. While several CPG products are not required to abide by the strict safety rules that food products have to, however, people expect the packaging to be functional, attractive and safe. 

Moreover, all types of CPG packaging are a growing concern with sustainability. Social and environmental responsibility are vital branding traits, majorly to younger customers. Let’s learn about some major factors that matters while choosing the packaging materials for CPG.

Safety and Functionality in Food Packaging

The packing that contains food items must not cause harmful reactions with the item inside. It must not cause catalyze reactions or toxicity in the food product, and must not even transfer toxic substances to food from packaging.  Food packaging must achieve the following purpose:

1. Restraint the food product
2. Preserve and protect the food from biochemical and physical changes, water, light, air and other materials.
3. Effectual marketing of the product inside
4. Convenient to use

As per the rules set by FDA, it is the responsibility of manufacturers to comply by all specifications of packaging materials that contact food. All considerations are in vain if the regulations and safety requirements for packing food products are not met. Food safety is of prime importance.

Brand Marketing and Design of Food Packaging

Although safety and containment is of prime importance, branding and marketing also matters. The correct choice of packaging helps in establishing the identity of brand and provide important information of your business and its values to the customers. In order to appeal the right audience design can be produced using ideal text, shape, colour and ways of opening and closing. 

Above all, branding section must promise the quality that product actually offers. A customer can be fooled by extraordinary packaging once on a low-quality product, however they will not make a similar mistake again.

Shelf-readiness is the another important aspect of marketing and branding. Besides powerful shelf-readiness, neatly-shelved products are more reflecting and appealing and beneficial for all including the providers of wholesale packaging supplies, retailers and of course the brand.

Pricing of Nonfood CPG Products Packaging

CPG products include many other items apart from food such as cleaning supplies, beauty and health, utensils etc. that contemplate the importance of packing design. In order to maintain the profit margins the cost of packaging materials is highly important. However, it must be considered from various angles, including the durability of the packing material while delivery, transport and during shortages.

Just like food products, functionality and quality matters with non-food products of CPG as well. Innovative packaging may not work if it doesn’t secure products while its journey from the manufacturer to the customer. Hence, it is important to balance the quality and cost to avoid the replacement problems. 

Standard Vs bespoke sizes are another cost consideration. In general, standard sizes offer more convenience and flexibility during storage, transportation and handling, in addition they are more cost-effective. While on the other hand to enhance the visual impact you must opt for non-standard sizes & bold labeling design. Wholesale packaging supplies will also help in balancing between the cost and pfrofit margins.

Storage and Distribution Considerations

Selecting the suitable packaging materials, for example boxes for moving house, requires a deep understanding of the life cycle of product from manufacturing unit to stock room, distribution, retail and customer’s home. In order to arrive the product at consumer’s home fresh and undamaged, sort of transportation used, as well as the storage conditions at different levels of the life-cycle of product must all influence the selection of packaging material.

E-Commerce Packaging and Comfort

E-commerce packaging must be size-appropriate, easy to store and practical. Furthermore, if it is innovative (for e.g.  snack baggies that stand straight on their own and can be easily re-sealed) then its much better. Despite the e-commerce customers shop products of their choice, they can feel even happier when their parcel comes on time and they get exactly what was expected. 

Unboxing Experience of the Consumer

Irrespective of the product inside, customers engage with both primary & secondary packaging, that drives a sense of trust: is it the right product? Is it in perfect condition? Should I continue shopping with the same site next time? 

CPG Brands that have strong presence in the e-commerce industry aren't simply conveying an ordeal that must match with customer’s typical in-store experience. To some extent it must compete with the experiences a customer has had unpacking deliveries of all types. Get the best packing materials UK and attract more customers.

Wednesday, 23 January 2019

Tips to Improve Brand Engagement Through Packaging

Packaging is necessary for all kind of commodities and products. It is an art of designing appropriate packages for products. Packaging is different from packing. Never confuse packing with packaging. Packing is the outer layer or the container in which the products are kept and preserved for reuse. At times, containers can be used for recycling as well. Packaging is not packing. 

The packaging of a product means providing the outer most layers to the product item. 

That layer contains the product information of the product. The packages are needed to be extremely eye catchy and should grab the attention of the people. A product with good packaging is likely more scalable than a product whose packaging is dull and not liked by the people. The package contains all necessary contents of the products like the ingredients, product name, brand name and logo of the brand. The packages are specially designed by expertise staffs appointed by the companies. They are appointed especially for packaging.

The packaging of the products adds on to the business and sale of the product. They can be used as a means to build the brand goodwill for their customers who tend to purchase the product for the first time. The packaging of the product is included in the cost of the product. The customers do not need to pay the extra amount for the packaging. Packaging supplies can also be used for productive purposes. 

The package of the product means the external outer part of the product that we usually do not keep for future use. It is the first thing that the consumer sees when they go in the market shops for purchasing the product. 

Packaging not just is used for attracting the costumers towards the product but also is used for social campaigns and awareness towards the people, as is given in the cigarette packets, "cigarette smoking is injurious to health." Precautions and warnings are also given in detail on the packages of the products.

There are many companies in UK who take the responsibilities of packaging. They mostly take orders or tenders from bigger organizations and render them with appropriate packages with the right designs that the company demanded. Wholesale Packaging is increasing day by day. 

The process of Wholesale Packaging has eased the task of the production of the products. The investments in the products include the cost of packaging. The people are investing in the companies with the view of getting expected returns. The packaging of the products should be according to the demands of the producers. The packaging should match the agenda of the brand and should be parallel with the campaigns that are being carried in the market and also with the strategies that are devised by the companies. 

Style should be ensured as the people these days are more attracted with the outer appearance and look. The packaging of the goods is given prime importance by the company. These methods of packaging can increase the value of the product in the competitive market. 

Friday, 21 December 2018

How to Create a Memorable and Shareable Unboxing Experience

When you have an e-commerce business, you are not in direct contact with your customers. When your package gets shipped, and the customer receives the packaging, it is the first direct touch point communication you have with your customer. We are all aware how much vital role does packaging plays nowadays. 

Along with product review and quality, it is also essential for you to make sure that the product gets delivered in a nice package and there is no damage or tampering caused to it. Since most of the e-commerce websites also charge for the delivery and packaging, it becomes more crucial to ensure that there is nothing wrong with the packaging supplies

Before we share with you how to make a more significant impact on your customers via packaging, let us see what precisely branded packaging experience is.

Branded packaging experience

It is nothing but a thoughtful decision that is made to ensure that the materials which are used for shipping and packaging are of good quality and has a charming impact on your customers. 

When you have a positive first impression of your brand in front of your customers, it is likely that they are going to visit your website more often and trust it for making more purchases. You already have minor touch points when you are an online retailer. 

For the physical retailers, they have more option to show the products to the customers and get their trust. The customers can also touch the product to check the quality, if possible as in case of clothing etc. But, for online shopping, you need to give special attention to the packaging to ensure that you make yourselves better form the competitors. 

How to create customized packaging?

1. Packaging 

The container in which you are shipping the product is one of the main concerns while getting it delivered. It can be a box, bag depending upon what kind of product you are selling. Although the brown and white corrugated packaging options come at a lesser price, they are also ubiquitous, and they don't add a 'wow' factor. 

So, if you want to make an impact, you need to increase your budget and ensure that you provide with better packaging materials.

2. Tissue Paper

You need to ensure that you are wrapping the product in a tissue paper. It just doesn't guarantee the safety of the product, but it also adds an excitement factor. 

You can have printed or colored tissue paper to increase the excitement level. 

3. Fillers

More than the product, many of us are still more excited to see the bubble wrap. Not only the cartridges ensure that the product is not damaged and in the right place, but it also makes the entire thing look visually more appealing. 

You can also provide with colored crinkle paper to give a premium feel.

4. Stickers

They are not much expensive and versatile as well. If you want to provide with customized and printed boxes, you can also add labels to it to make it look attractive.

These are some of the tricks which you can use to make an unboxing more fun and memorable. The better the logistics of the company, the better is the sale.