When you have an e-commerce business, you are not in direct contact with your customers. When your package gets shipped, and the customer receives the packaging, it is the first direct touch point communication you have with your customer. We are all aware how much vital role does packaging plays nowadays.
Along with product review and quality, it is also essential for you to make sure that the product gets delivered in a nice package and there is no damage or tampering caused to it. Since most of the e-commerce websites also charge for the delivery and packaging, it becomes more crucial to ensure that there is nothing wrong with the packaging supplies.
Before we share with you how to make a more significant impact on your customers via packaging, let us see what precisely branded packaging experience is.
Branded packaging experience
It is nothing but a thoughtful decision that is made to ensure that the materials which are used for shipping and packaging are of good quality and has a charming impact on your customers.
When you have a positive first impression of your brand in front of your customers, it is likely that they are going to visit your website more often and trust it for making more purchases. You already have minor touch points when you are an online retailer.
For the physical retailers, they have more option to show the products to the customers and get their trust. The customers can also touch the product to check the quality, if possible as in case of clothing etc. But, for online shopping, you need to give special attention to the packaging to ensure that you make yourselves better form the competitors.
How to create customized packaging?
1. Packaging
The container in which you are shipping the product is one of the main concerns while getting it delivered. It can be a box, bag depending upon what kind of product you are selling. Although the brown and white corrugated packaging options come at a lesser price, they are also ubiquitous, and they don't add a 'wow' factor.
So, if you want to make an impact, you need to increase your budget and ensure that you provide with better packaging materials.
2. Tissue Paper
You need to ensure that you are wrapping the product in a tissue paper. It just doesn't guarantee the safety of the product, but it also adds an excitement factor.
You can have printed or colored tissue paper to increase the excitement level.
3. Fillers
More than the product, many of us are still more excited to see the bubble wrap. Not only the cartridges ensure that the product is not damaged and in the right place, but it also makes the entire thing look visually more appealing.
You can also provide with colored crinkle paper to give a premium feel.
4. Stickers
They are not much expensive and versatile as well. If you want to provide with customized and printed boxes, you can also add labels to it to make it look attractive.
These are some of the tricks which you can use to make an unboxing more fun and memorable. The better the logistics of the company, the better is the sale.
