Benefits of Packaging Supplies

Packaging supplies often makes people think of a warehouse stuffed with boxes, stationary and envelopes.  While this can partly be true the idea of having packaging supplies can be overwhelming for some people. It can be seen as too much effort or too complicated to sort out. At Packaging Express we aim to change that perception.In our opinion it is highly beneficial to have a decent supply of packaging materials, especially for businesses. We also believe it to be helpful to have a small supply at home too.

Here’s why:

All year round there are birthdays, weddings, christenings and then of course there is Christmas at the end of each year. This usually means gifts to send and gifts need to be sent in something other than a carrier bag it came in from the local shop.

Do you often note down that you need to buy some envelopes and/or jiffy bags and find that days and weeks pass before you actually purchase them? Have you ever searched high and low for a shoe box or any box that would be just the right size for the hand-made hamper you need to send?

This is where we come in.

We have a large array of sizes of jiffy bags available - from 50 per box to 150 depending on the size. And there are a range of boxes available too. From single wall boxes, to wardrobe boxes (are you shipping some clothes abroad? These are the boxes for you), Golf Club boxes and book wraps.

We all have someone in the family who love books, so instead of using a jiffy bag to send a book, use a book wrap instead. Amazon is a well-known brand that uses them.
 

Need some bubble wrap to protect valuables? Got that too.

This all sounds quite exciting doesn’t it? And you don’t need a whole room inside you home to house packaging supplies, sometimes just a draw or a shelf in the cupboard will suffice.

And if you’ve not noticed it before, when you buy in bulk, you get more value for your money!

So check your home, note down what packaging supplies you need and then come visit our website.

How Packaging can affect Your Sales

When you go to a store as a consumer you mostly have a rough idea about the products you want. However for most of them you do not have a clear idea as to which brand to go for or maybe you did not even give such a thought at all. However unbelievable you may find it most of us on most occasions choose the brand due to the effect of its packaging and the best part is that this effect remains unknown to us. I can see you denying my claim out of shear dismay but that only proves my point. Even in the world of brand marketing the good old words hold true – ‘First impression is the last one’.

Hence the marketing geniuses are continually putting in effort to better the look and feel of the packaging of their company’s products based on the psyche of the target customer base.

When it comes to customer mindset, here is the essence of how it works –

‘The package becomes the extension of the product itself.’

Guiding Factors –

There are several factors that guide the designing of the right package for a product and thus can make a big impact on the sales quotient of the same. Here are some of them:

Demographics:

Customer base and their cultural and social behaviors are a must know how when packaging a product for them. Most popular brands from any industry thus play around with their packaging designs constantly. They may have different labels for local and global supplies.

Competitors:

Since in all stores like products are bound to be placed together so a thorough study of the packaging strategy of competitors is essential in order to chalk out the path for your product’s success.

Must Features –

Attention grabbing:

This is something that makes the customers to stop while passing by a display shelf and take a second look at your product. Once they begin lingering around it means they will be lured to use the product at least once thus forcing a first time customer out of them.

Proper USP display:

Your package should clearly highlight the unique-selling-points of your product as crisply and precisely as possible. This aids in transmitting your salability factors to customers’ subconscious within the few seconds for which you may hold their attention.

Emotional impact:

It is another very critical route to connect with the customer.

Functional packaging:

Products with user friendly packaging that enhance the usability and storage of the product will ensure a repeat sale from the customers. On the other hand, packages which are difficult to handle will lose their re-salability quotient completely.

Thus one can easily conclude from the above discussion that through appropriate Packaging and package design not only the purpose of marketing your product is achieved but also it aids you to draw your merchandise and also helps to increase your customer base by maintaining existing customers through re-salability and adding new ones to that.

All business firms designate separate department where experts analyze all sort of marketing trends, customer variances, target area and the packaging strategy in accordance to the conclusions drawn from these studies.

Finally a small tip:

Keep your packaging patterns eye-catching

Keep your packaging such that it triggers the consumers’ emotion at a glance

Use strategies to hit the mass psyche such that it turns their “want” into “crave”

Moving House

Moving house is an exciting time. A new home can mean new beginnings – turning over a new leaf, starting fresh and drawing a line under the past.
But sometimes it can be a stressful time, especially if you don’t get organized.

When packing up your belongings, it’s important to make sure you have not only enough boxes for moving house, but also the right kind of boxes.
Seems daft when you read: “the right kind of boxes”, but you don’t want to put your television in box that will collapse under its weight.

Below we set out the differences in the boxes we supply.

Single Wall Boxes

These single wall boxes are ideal for light usage such as clothing, small toys, non-heavy footwear such as slippers, make up and cosmetics and small amounts of books. Single Wall boxes can hold a decent weight, but it’s important to not place too many items in one box in case the weight increases causing the box to burst.

Double Wall Boxes

Double Wall boxes are generally the more popular choice for use when moving house. They are made with two layers of good quality corrugated paper. They are also better for long term storage as they are very durable, so if you need to pack up your things but not move right away, these are the boxes to purchase.

Both the Single & Double wall boxes are available on our website in a large array of sizes.
We also offer made to size boxes and handle bespoke printing should you require either service.

Wardrobe Removal Boxes

 

A wardrobe removal box made from double wall corrugated paper with a supplied hanging rail is a must-have for clothing that should not be folded into a box. These durable boxes will ensure hanging items will not be crushed or get dirty.

For larger items such as microwaves and Televisions, it is a good idea to measure such products first to see if it will fit into a box. If it does fit but there are a few gaps here and there, we supply loose-fill for this very purpose.

We hope you find the above information useful. We also have available golf club boxes, book wrap boxes and picture packs, all suitable as Moving House Boxes.

Please visit our website Packaging Express for more details.

A Quick Dip into History

What is Packaging?

·       Packaging is a co-ordinated system of preparing goods for transport, warehousing, logistics, sale and use.

·       It is the art, science and technology of enclosing or protecting products for distribution, storage, sale and use.

·       It also refers to the process of design, evaluation and production of packages.

The earliest packaging was used to preserve and to wrap goods for trade bundles for transport using animal skins, woven grasses, baskets, wooden crates and boxes.

At the end of the 19th Century, American Robert Gair discovered the folding carton, known as the cardboard box, by accident and soon began producing cardboard boxes for Bloomingdales, Colgate and a few cigarette companies. And over the years, the demand for cardboard boxes grew and grew.

The first known envelope was nothing like the paper ones we know of today. Dating back to around 3500 to 3200 B.C in the ancient Middle East, hollow, clay and spheres were moulded around tokens of the financial variety and were used in private transactions.

Paper envelopes were developed in China with paper invented by 2nd Century BC. “Chih poh”, known as paper envelopes, were used to store money as gifts.

Today there are Windowed envelopes, Mailer envelopes, Padded Mailer envelopes and the more recent addition to the envelope family is the Laser Printer envelope.

The 1900s was the beginning of “friendly face” packaging, a phenomena that would become commonplace even today. Effective package design breaks away from the standard rules we are accustomed to. With one chance to make a great first impression, designers and marketers collaborate to create something that will grab a customer’s attention using illustration, colour and typography.


For example:

The Nike “swoosh” (sometimes mistaken for a tick) is a long established corporate logo, originally designed by Carol Davidson in 1971. Clean, smart and simple, it inspires images of approval, progress and victory.

A pair of trainers purchased will go into a logoed box before being put into a paper carrier bag with the logo imprinted on. With 3 ways of advertising, the brand becomes widely known and recognisable with just the swoosh. In 2003, the packaging sector represented about 2% of the gross national product developed in countries. 12 years later, it just keeps growing.

Catch The Eyeballs With Attractive Packing

Someone has rightly coined out that marketing is not about battle of two similar products but it is a battle of consumer perceptions. Product packaging is definitely the best and last chance for the marketer to make an impression and more importantly a sale. Statistics suggest that 50% of the purchases depend upon emotions, more so when a client is confused between two similar products. Companies that have mastered the art of aesthetics are also at the top of competition and this will include brand names like Apple, Nike, Cassina, Nokia, etc. in many cases, design and product packaging is what defines a brand and gives them the competitive edge.

Thinking as a consumer/customer, what really happens when we enter a store and are confronted by several brands of same product in the aisle? It is human to associate, remember and compare when it comes to making a choice. The human brain classifies everything, not just with the quality (which is fairly same with most top brands) but also the presentation. In the marketing jargon, “Top of Mind” is an extremely crucial point of sale. The customer can make several such associations – association with the advertisement that seemed unique or an association of the product quality with the elegance or packaging. Even shopping bags with the name of the store on it has an effect on the buying compared to bringing home a plain white plastic carry bag.

Research has proved that products that influence all our senses have a strong impact on our buying behavior. Package design, thus is an essential part of the marketing strategy, making the product unique, special and powerful. As such packaging acts as:

• The physical representation of the brand’s personality
• Helps draw attention is a crowded space
• Influences perceived value and positions the product in higher category
• Differentiates a brand from competitors
• Brand identity as in color and graphics
• Reflects creativity, modernism and other special qualities
• Protection for the product
• Presents a story

With some product packaging, customers have been presented a whole new dimension. Brands like Apple have used product design and product packaging as a cornerstone in the industry. While design in the modern world is synonymous to style, packaging can be said to be a personal stamp of the brand rather than just a label. It certainly has been able to provide an added value that customers automatically cherish and remember the next time they are in the buying queue.

Take for example the YKM Shopping Bag. The strings of the bag represent a fitness regimen in action and after you have a look at it; it will definitely stick to your sub-conscious for a long time. More unique examples will be the spaghetti brand called NYC and the highly functional packaging of the Thrift toothpaste tube.

Considering the importance of packaging, it is not surprising that brands are investing heavily on motivational research, psychological manipulation, color testing and similar functions to test the customer’s perception/reacting to the changed design. Packaging further presents great opportunities for information transmission and convenience. In some cases, packaging has been the sole reason that people go for a product (to be kept as a souvenir). At the core it is all about making the customer recall the brand based on the attention seeking capability of a packaging.