Saturday, 3 October 2015

Packaging Tips for Multi Channel Sellers

Starting your own business online is getting a little easier these days. All you need is your products to sell, a bank account and of course your marketplace account – be it EBay or Amazon. But while it is easy to get online, what is not so easy is finding your niche in the market, giving people to choose you over competitors.
One way to help you find your niche is addressing your packaging. Perhaps for the time being, you’re putting your products into a jiffy envelope, writing out the address on the front and popping it into the post. This is a fine way to do packaging, but it may not get you noticed or keep you in the forefront of people’s minds.

Think back to Christmas. Do you remember being wowed by those presents neatly wrapped up and decorated beautifully by your sister sitting under the Christmas tree? That is how your customers should feel when they receive something from your company. They should be wowed by your packaging, presentation and product.

Here are a few tips to keep in mind when it comes to creative packaging. 

  • Your packaging should reflect your brand’s ethos and styling. If you are selling organic products, use organic packaging supplies to send the goods.
  • Less is sometimes more. You don’t need to spend large amounts of money to make an impact. Invest in some ribbon or string, or even a customised rubber stamp. The littlest details will be noticed the most. 
  •   Add a freebie into the package. It can be something simple and small such as a badge or pencil with your logo on it. Lots of people buy items as gift, so finding a little something extra inside they can keep for themselves is a sure-fire way to keep the customer happy. Just be careful that the little extra doesn’t increase the postage cost.
  • Take care that your outer packaging isn’t too showy. Things can get stolen or damaged in transit so make sure the outer packaging in strong and sturdy. If something is fragile, pad out the packaging to protect it.

 Using these tips may also help you get noticed on social media. People love taking photos of their packages that they are wowed by. Be the company that makes people sit up and take notice.

For packaging supplies such as boxes, mailing bags, tape and packing protection, hop on over to our website.

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