PERSONALIZED PACKAGING SOLUTIONS FROM CONCEPT TO DELIVERY

Packaging has a important role in the sale of product. They don’t just provide safety to the content while on transport and shelf but also act the last step in marketing.

Custom packaging solutions allow brands to differentiate themselves from competitors, add a competitive advantage to their overall package, allow more branding opportunity and can be effectively used to impress the consumer.

Source :- Packaging Express  

Packaging Tips for Multi Channel Sellers

Starting your own business online is getting a little easier these days. All you need is your products to sell, a bank account and of course your marketplace account – be it EBay or Amazon. But while it is easy to get online, what is not so easy is finding your niche in the market, giving people to choose you over competitors.

  

One way to help you find your niche is addressing your packaging. Perhaps for the time being, you’re putting your products into a jiffy envelope, writing out the address on the front and popping it into the post. This is a fine way to do packaging, but it may not get you noticed or keep you in the forefront of people’s minds.

Think back to Christmas. Do you remember being wowed by those presents neatly wrapped up and decorated beautifully by your sister sitting under the Christmas tree? That is how your customers should feel when they receive something from your company. They should be wowed by your packaging, presentation and product.

Here are a few tips to keep in mind when it comes to creative packaging. 

• Your packaging should reflect your brand’s ethos and styling. If you are selling organic products, use organic packaging supplies to send the goods.

• Less is sometimes more. You don’t need to spend large amounts of money to make an impact. Invest in some ribbon or string, or even a customised rubber stamp. The littlest details will be noticed the most. 
•   Add a freebie into the package. It can be something simple and small such as a badge or pencil with your logo on it. Lots of people buy items as gift, so finding a little something extra inside they can keep for themselves is a sure-fire way to keep the customer happy. Just be careful that the little extra doesn’t increase the postage cost.
• Take care that your outer packaging isn’t too showy. Things can get stolen or damaged in transit so make sure the outer packaging in strong and sturdy. If something is fragile, pad out the packaging to protect it.

 Using these tips may also help you get noticed on social media. People love taking photos of their packages that they are wowed by. Be the company that makes people sit up and take notice.

For packaging supplies such as boxes, mailing bags, tape and packing protection, hop on over to our website.

Your box, your needs

A box is just a box right? There are actually a wide variety of sizes, shapes and colours available, as well as a difference in thickness. The box that contains the book you ordered will highly likely be different to the one that contains those trainers you snapped up online. Whether you are moving house or delivering goods, cardboard boxes are always there.

Richard Gair invented the cardboard box by accident in 1871 and they have become an integral part of our lives ever since. Despite the humble appearance of a cardboard box, making one is more complicated than you think.

The following are the very basics of how a box is made:

A cardboard box is made up of 3 structural components. One wavy sheet of paper called the flute is sandwiched between 2 flat sheets called liners, and together they form a corrugated board.

Recyclable paper is used for the flutes as it is more malleable than non recycled paper.

Usually the first process involves mechanical pulping and chemical pulping to ensure the wood chips are clean and suitable for purpose. After fluting – the wavy sheet of paper sandwiched between the liners, the layers of board are pressed and glued together by a corrugator.

A trimmer cuts out small details such as flaps and hand holes, and then the board is cut and glued according to the style used. The boxes are then delivered to the customer and are ready to be used.

The difference between single wall and double wall boxes is down to the corrugated paper. The double wall has two layers while the single has one, making the double wall box stronger and durable compared with the single wall box.

Double wall boxes are ideal for long-term storage and transportation of larger and heavier goods, while single walls are great for short-term storage and the transportation of smaller, less fragile goods.

If you take a look at the range of boxes we have on our website, you will see the different types we have available.

Book Wraps obviously for books, Golf Club Boxes for shipping or storing your golf clubs, Wardrobe Boxes in case you have any items you wish to not be creased during transit, Moving House Boxesand much more! Whatever the box, whatever your needs, we have it.

Importance Of Corrugated Boxes [Infographic]

Corrugated boxes can be used as a smart means of marketing or as  an effective marketing tool for brand promotion and awareness because these boxes have better graphics and printing capabilities.

Check out this infographic to learn more about the uses and manufacturing of corrugated boxes.

Creative Ways to Reuse your Cardboard Boxes

Here are some creative ways to reuse cardboard boxes and turning them into something useful like toys for kids . There are many more ways to use cardboard or paper board boxes, like they can be used to make story boxes for puppet shows, stylish storage boxes, functional room décor and many more depending upon your creativity. We have listed here plenty of creative ways to choose from in order to reuse the cardboard boxes in the best possible way. 

Benefits of Packaging Supplies

Packaging supplies often makes people think of a warehouse stuffed with boxes, stationary and envelopes.  While this can partly be true the idea of having packaging supplies can be overwhelming for some people. It can be seen as too much effort or too complicated to sort out. At Packaging Express we aim to change that perception.In our opinion it is highly beneficial to have a decent supply of packaging materials, especially for businesses. We also believe it to be helpful to have a small supply at home too.

Here’s why:

All year round there are birthdays, weddings, christenings and then of course there is Christmas at the end of each year. This usually means gifts to send and gifts need to be sent in something other than a carrier bag it came in from the local shop.

Do you often note down that you need to buy some envelopes and/or jiffy bags and find that days and weeks pass before you actually purchase them? Have you ever searched high and low for a shoe box or any box that would be just the right size for the hand-made hamper you need to send?

This is where we come in.

We have a large array of sizes of jiffy bags available - from 50 per box to 150 depending on the size. And there are a range of boxes available too. From single wall boxes, to wardrobe boxes (are you shipping some clothes abroad? These are the boxes for you), Golf Club boxes and book wraps.

We all have someone in the family who love books, so instead of using a jiffy bag to send a book, use a book wrap instead. Amazon is a well-known brand that uses them.
 

Need some bubble wrap to protect valuables? Got that too.

This all sounds quite exciting doesn’t it? And you don’t need a whole room inside you home to house packaging supplies, sometimes just a draw or a shelf in the cupboard will suffice.

And if you’ve not noticed it before, when you buy in bulk, you get more value for your money!

So check your home, note down what packaging supplies you need and then come visit our website.

How Packaging can affect Your Sales

When you go to a store as a consumer you mostly have a rough idea about the products you want. However for most of them you do not have a clear idea as to which brand to go for or maybe you did not even give such a thought at all. However unbelievable you may find it most of us on most occasions choose the brand due to the effect of its packaging and the best part is that this effect remains unknown to us. I can see you denying my claim out of shear dismay but that only proves my point. Even in the world of brand marketing the good old words hold true – ‘First impression is the last one’.

Hence the marketing geniuses are continually putting in effort to better the look and feel of the packaging of their company’s products based on the psyche of the target customer base.

When it comes to customer mindset, here is the essence of how it works –

‘The package becomes the extension of the product itself.’

Guiding Factors –

There are several factors that guide the designing of the right package for a product and thus can make a big impact on the sales quotient of the same. Here are some of them:

Demographics:

Customer base and their cultural and social behaviors are a must know how when packaging a product for them. Most popular brands from any industry thus play around with their packaging designs constantly. They may have different labels for local and global supplies.

Competitors:

Since in all stores like products are bound to be placed together so a thorough study of the packaging strategy of competitors is essential in order to chalk out the path for your product’s success.

Must Features –

Attention grabbing:

This is something that makes the customers to stop while passing by a display shelf and take a second look at your product. Once they begin lingering around it means they will be lured to use the product at least once thus forcing a first time customer out of them.

Proper USP display:

Your package should clearly highlight the unique-selling-points of your product as crisply and precisely as possible. This aids in transmitting your salability factors to customers’ subconscious within the few seconds for which you may hold their attention.

Emotional impact:

It is another very critical route to connect with the customer.

Functional packaging:

Products with user friendly packaging that enhance the usability and storage of the product will ensure a repeat sale from the customers. On the other hand, packages which are difficult to handle will lose their re-salability quotient completely.

Thus one can easily conclude from the above discussion that through appropriate Packaging and package design not only the purpose of marketing your product is achieved but also it aids you to draw your merchandise and also helps to increase your customer base by maintaining existing customers through re-salability and adding new ones to that.

All business firms designate separate department where experts analyze all sort of marketing trends, customer variances, target area and the packaging strategy in accordance to the conclusions drawn from these studies.

Finally a small tip:

Keep your packaging patterns eye-catching

Keep your packaging such that it triggers the consumers’ emotion at a glance

Use strategies to hit the mass psyche such that it turns their “want” into “crave”

Moving House

Moving house is an exciting time. A new home can mean new beginnings – turning over a new leaf, starting fresh and drawing a line under the past.
But sometimes it can be a stressful time, especially if you don’t get organized.

When packing up your belongings, it’s important to make sure you have not only enough boxes for moving house, but also the right kind of boxes.
Seems daft when you read: “the right kind of boxes”, but you don’t want to put your television in box that will collapse under its weight.

Below we set out the differences in the boxes we supply.

Single Wall Boxes

These single wall boxes are ideal for light usage such as clothing, small toys, non-heavy footwear such as slippers, make up and cosmetics and small amounts of books. Single Wall boxes can hold a decent weight, but it’s important to not place too many items in one box in case the weight increases causing the box to burst.

Double Wall Boxes

Double Wall boxes are generally the more popular choice for use when moving house. They are made with two layers of good quality corrugated paper. They are also better for long term storage as they are very durable, so if you need to pack up your things but not move right away, these are the boxes to purchase.

Both the Single & Double wall boxes are available on our website in a large array of sizes.
We also offer made to size boxes and handle bespoke printing should you require either service.

Wardrobe Removal Boxes

 

A wardrobe removal box made from double wall corrugated paper with a supplied hanging rail is a must-have for clothing that should not be folded into a box. These durable boxes will ensure hanging items will not be crushed or get dirty.

For larger items such as microwaves and Televisions, it is a good idea to measure such products first to see if it will fit into a box. If it does fit but there are a few gaps here and there, we supply loose-fill for this very purpose.

We hope you find the above information useful. We also have available golf club boxes, book wrap boxes and picture packs, all suitable as Moving House Boxes.

Please visit our website Packaging Express for more details.

A Quick Dip into History

What is Packaging?

·       Packaging is a co-ordinated system of preparing goods for transport, warehousing, logistics, sale and use.

·       It is the art, science and technology of enclosing or protecting products for distribution, storage, sale and use.

·       It also refers to the process of design, evaluation and production of packages.

The earliest packaging was used to preserve and to wrap goods for trade bundles for transport using animal skins, woven grasses, baskets, wooden crates and boxes.

At the end of the 19th Century, American Robert Gair discovered the folding carton, known as the cardboard box, by accident and soon began producing cardboard boxes for Bloomingdales, Colgate and a few cigarette companies. And over the years, the demand for cardboard boxes grew and grew.

The first known envelope was nothing like the paper ones we know of today. Dating back to around 3500 to 3200 B.C in the ancient Middle East, hollow, clay and spheres were moulded around tokens of the financial variety and were used in private transactions.

Paper envelopes were developed in China with paper invented by 2nd Century BC. “Chih poh”, known as paper envelopes, were used to store money as gifts.

Today there are Windowed envelopes, Mailer envelopes, Padded Mailer envelopes and the more recent addition to the envelope family is the Laser Printer envelope.

The 1900s was the beginning of “friendly face” packaging, a phenomena that would become commonplace even today. Effective package design breaks away from the standard rules we are accustomed to. With one chance to make a great first impression, designers and marketers collaborate to create something that will grab a customer’s attention using illustration, colour and typography.


For example:

The Nike “swoosh” (sometimes mistaken for a tick) is a long established corporate logo, originally designed by Carol Davidson in 1971. Clean, smart and simple, it inspires images of approval, progress and victory.

A pair of trainers purchased will go into a logoed box before being put into a paper carrier bag with the logo imprinted on. With 3 ways of advertising, the brand becomes widely known and recognisable with just the swoosh. In 2003, the packaging sector represented about 2% of the gross national product developed in countries. 12 years later, it just keeps growing.